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Lookbook December 2016 Outfit Farida B. Photography MKE Shoots Words Safiya A.  Geologist by day and visionary by night, meet the creator of Do It Yourself Rida’z. DIY Rida’z is an online platform which allows you to personalize your Rida and have it delivered to…

December 6, 2016

Artist in Focus: Tasneem A.

In conversation with Tasneem A. Foreword Fatema A. Tasneem A. is a 25 year old artist, illustrator and graphic designer from Mumbai who is inspired by gorgeous pink sunsets, mischievous children, magic, dark nights, bright stars and other whimsies. After working in an Ad Agency…

December 5, 2016


Lookbook November 2016 Words Safiya A.  This ridah has a classic colour combination of red and black. It is a perfect night out ridah with simple lacing, a touch of gold and splashes of appliqué with a light encompassing black embroidery. You can accessorize…

November 4, 2016

Artist in Focus: Zainab S.

In conversation with Zainab S. Photography Fatema A. Zainab Ben is currently in Jakarta, Indonesia where she resides with her husband and two sons. Her many passions include embroidery, painting knick-knacks, and taking immense pleasure designing her house. Walking in transports you back in time to the homes…

November 1, 2016

Ashara Essentials

“Excuse me, would you have a spare paper and pen?” In the crazy dash that is a typical day during Ashara, it is only natural we forget one thing or another. Don’t worry, we’ve got you! Presenting to you the Ashara Essentials. Heads up on…

September 27, 2016

Remembering Ashura- Art by MRYM

My Inspiration for this theme comes from Syedna Mufaddal Saifuddin TUS repeatedly telling us to do gham of Imam Husain AS. So much so that it becomes second nature to us. Like breathing. Shedding tears (on Imam Husain’s gham) is not an easy thing. But what…

September 26, 2016


Lookbook September 2016 Words Safiya A.  This rida is simple elegance. It is striking because of the vibrant colour combinations with a subtle touch of gold. It is not fully embroidered and does not have panels from waist to toe, sometimes less is more.…

September 6, 2016

INÃSH- Zaenab Bensaab Imaduddin

INÃSH ‘Revive your senses’ Meandering down the streets of Cairo, eyes cannot escape the grandeur of the 10th century Fatemi edifices standing tall on al Moiz le Deenillah Street (al-Qaaherah al-Moizziyah) and the architectural motifs laces with Arabic-Kufic inscriptions from the Quran. Ears pick…

September 5, 2016

Artist in Focus: Tasneem

Tasneem is a student of optometry. In the few minutes that I exchanged with her over call, her love for calligraphy was palpable. She’s always been fascinated by the calligraphy she’s seen in miqaats, on our flags, or behind Maula’s takhat. Needless to say…

August 21, 2016

Artist in Focus: Sakina K.

These pictures that I capture are a glimpse of what I see in my everyday life. The little hidden details and odd subjects are always exciting and add to my ever growing love for photography.…

August 17, 2016